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Branding Post-Communist Nations
Redigert av Nadia Kaneva, 2011.Del av serien Routledge Research in Cultural and Media Studies.
Marketizing National Identities in the “New” Europe
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Språk: Engelsk
2 199,-
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Bestillingsvare. Forventes sendt om ca 10 dager
Oppdag mer
Branding Post-Communist Nations
Redigert av Nadia Kaneva, 2011.Del av serien Routledge Research in Cultural and Media Studies.
Marketizing National Identities in the “New” Europe
Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of "transitional" societies. Since 1989, almost every country in Central and Eastern Europe has engaged in nation branding initiatives of varying scope and sophistication. For the first time, this volume collects in one place studies that examine the practices and discourses of the nation branding undertaken in these countries. In addition to documenting various rebranding initiatives, these studies raise important questions about their political and cultural implications.
Oppdag mer
2 199,-
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
2 199,-
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