Celebrity, Convergence and Transformation
Redigert av Douglas Brownlie, Paul Hewer, Finola Kerrigan, 2017.Del av serien Key Issues in Marketing Management.
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Celebrity, Convergence and Transformation
Redigert av Douglas Brownlie, Paul Hewer, Finola Kerrigan, 2017.Del av serien Key Issues in Marketing Management.
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics specialising in the field of marketing, this book explores a range of insightful contexts in order to add vigour and vitality to our understanding of the connections between celebrities, markets and culture. This book was originally published as a special issue of the Journal of Marketing Management.
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
