Commodity Branding
Pocket
2024
Engelsk
A Qualitative Research Approach to Understanding Modern Energy Brands
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. This book, therefore, attempts to fill a literature gap, as it examines the applicability of theoretical and practical methods of branding and brand strategies in a commodity market, in this case the energy market.
Ikke tilgjengelig for Klikk&Hent
På nettlager. Bestilles fra England. Leveres normalt innen 5-8 virkedager.
- Bytt i alle våre butikker
- Klikk og hent