Consumer Behaviour (RLE Consumer Behaviour)
Gordon R. Foxall
PocketEngelsk
Del av serien Routledge Library Editions: Consumer Behaviour
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Consumer Profiles (RLE Consumer Behaviour)
Av Adrian Furnham, Barrie Gunter, 2015.Del av serien Routledge Library Editions: Consumer Behaviour.
An Introduction to Psychographics
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
PocketEngelsk
749,-
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Oppdag mer
Consumer Profiles (RLE Consumer Behaviour)
Av Adrian Furnham, Barrie Gunter, 2015.Del av serien Routledge Library Editions: Consumer Behaviour.
An Introduction to Psychographics
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.
Oppdag mer
749,-
PocketEngelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
749,-
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