Audience Responses To Media Diversification
Klaus Schoenbach, Lee B. Becker
PocketEngelsk
Del av serien Routledge Communication Series
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Corporate Public Relations
Av Marvin N. Olasky, 2011.Del av serien Routledge Communication Series.
A New Historical Perspective
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
Språk: Engelsk
729,-
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Oppdag mer
Corporate Public Relations
Av Marvin N. Olasky, 2011.Del av serien Routledge Communication Series.
A New Historical Perspective
This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.
Oppdag mer
729,-
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
729,-
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