Customer Experience Management in the Caribbean
Av Anne P. Crick (red), Dr Leslie-Ann Jordan (red)
Innbundet
2024
Engelsk
Concepts, Case Studies and Challenges
In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.
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