Developing a Business Case

How do you decide the best course of action for your company to take advantage of new opportunities? You must develop a business case to explore multiple alternatives before making a recommendation to support a particular option. This book shows you how to use a business case to define an opportunity, identify and analyze alternatives, and present your final recommendation to key stakeholders. You''ll learn to

- Clearly define the opportunity you''ll want to address in your business case

- Identify and analyze a range of alternatives

- Recommend one option and assess its risks

- Create a high-level implementation plan for your proposed alternative

- Communicate your case to key stakeholders