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European Consumers in the Digital Era
Redigert av Małgorzata Bartosik-Purgat, Nela Filimon, 2022.Del av serien Routledge Studies in Marketing.
Implications of Technology, Media and Culture on Consumer Behavior
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
Språk: Engelsk
1 929,-
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Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
European Consumers in the Digital Era
Redigert av Małgorzata Bartosik-Purgat, Nela Filimon, 2022.Del av serien Routledge Studies in Marketing.
Implications of Technology, Media and Culture on Consumer Behavior
This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.
1 929,-
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
1 929,-
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