Pensum -10%
FRM KNOW MNGT STRATE COMPETEN (3RD ED)
Joe Tidd
InnbundetEngelsk
Del av serien Series on Technology Management
Hopp til hovedinnholdet
Gaining Momentum
Redigert av Joe Tidd, 2010.Del av serien Series on Technology Management.
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
InnbundetEngelsk
Normalpris: 1 929,-
1 736,-
Spar 193,-
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 13 dager
Oppdag mer
Gaining Momentum
Redigert av Joe Tidd, 2010.Del av serien Series on Technology Management.
Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and business plans. Most books on this topic use a single-discipline approach to explain the diffusion of innovations. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the latest research and practice. It will be of interest to graduates and researchers in marketing, product development and innovation courses.
Oppdag mer
Normalpris: 1 929,-
1 736,-
Spar 193,-
InnbundetEngelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 13 dager
1 736,-
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