<p><b>Based on the number one business rated podcast, How I Built This with Guy Raz, this book offers priceless insights and inspiration from the world’s top entrepreneurs on how to start, launch, and build a successful business.</b></p><p>Award-winning journalist Guy Raz has interviewed more than 200 entrepreneurs to uncover the amazing true story behind their success; such as Whitney Wolfe of Bumble, Tim Brown of Allbirds trainers, Sara Blakely of Spanx, and Jim Koch of Sam Adams beer. In <i>How I Built This</i>, he shares lessons for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.</p><p>Learn how:<br>·The founders of Airbnb bootstrapped long enough to turn their business into a success.<br>·Jen Rubio created buzz for Away Luggage.<br>·Reed Hastings developed the unique company culture at Netflix.<br>·Five Guys harnessed the power of word of mouth.<br>·James Dyson protected what he built.<br>·Stacy Madison of Stacy’s Pita Chips was successfully able to pivot.</p>