Introducing Social Research Methods: Essentials for Getting the Edge is a concise and student-friendly introduction to research methods that uses examples from around the world to illustrate the centrality of social science research in our everyday lives. Explains complex, multi-faceted concepts and methodologies in straightforward proseDesigned for students who are new to or skeptical of social science research methods as useful tools for approaching real-world challengesPersuasively argues that social scientific proficiency unlocks an array of personal and professional opportunities beyond the realms of academiaA supplementary website features a glossary, test bank, Power Point presentations, a comprehensive list of web resources, a guide to relevant TED lectures and much more