"Boye Lafayette De Mente is a legend among writers on Japan. Other writers have directed their wisdom toward those who want to know something about Japan. De Mente's contribution has been to help those who want to do something in Japan." —Alex Kerr, author of Hidden Japan

Understanding Japanese cultural norms can be challenging for those unfamiliar with them. Interactions may seem open and friendly at times, and more reserved or even cold and distant at others. An effective way to gain insight into the traditional Japanese mindset is through cultural codewords—key terms rich with meaning that reveal and influence the attitudes and behaviors within modern Japanese society.

These key terms encapsulate a system of behavior that goes beyond the literal meanings of words and phrases, often requiring deeper cultural context for full comprehension. In this book, experienced Japan expert Boye Lafayette De Mente explains the nuances of 233 of the most important Japanese codewords—arranged alphabetically from ageashi ("tripping on your own tongue") to zenrei ("breaking the mold of the past").

Together, these terms provide valuable insights into the character and customs of one of the world's most fascinating cultures.

Author Boye Lafayette De Mente is an author of over 30 books on Japan. As a business consultant with extensive knowledge of Japan. His first book Etiquette Guide to Japan was a pioneer in its field, became an instant bestseller, and is still widely used by modern travelers as they navigate the cultural codes of Japan.