Business Principles and Tools for Strategic Communication, 2e
This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.
Business Principles and Tools for Strategic Communication, 2e
This book introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR.