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Managing Service Firms
Av Per Skålén, 2010.Del av serien Routledge Interpretive Marketing Research.
The Power of Managerial Marketing
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
InnbundetEngelsk
729,-
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Managing Service Firms
Av Per Skålén, 2010.Del av serien Routledge Interpretive Marketing Research.
The Power of Managerial Marketing
Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.
729,-
InnbundetEngelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
729,-
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