Marketing and Smart Technologies
Carla Ruiz-Mafe, Marc K. Peter og 2 andre
InnbundetEngelsk
Del av serien Smart Innovation, Systems and Technologies
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Marketing and Smart Technologies
Redigert av José Luís Reis, Zorica Bogdanović, Luís Mendes Gomes, 2025.Del av serien Smart Innovation, Systems and Technologies.
Proceedings of ICMarkTech 2024, Volume 1
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
InnbundetEngelsk
Normalpris: 3 349,-
3 014,-
Spar 335,-
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 20 dager
Marketing and Smart Technologies
Redigert av José Luís Reis, Zorica Bogdanović, Luís Mendes Gomes, 2025.Del av serien Smart Innovation, Systems and Technologies.
Proceedings of ICMarkTech 2024, Volume 1
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Normalpris: 3 349,-
3 014,-
Spar 335,-
InnbundetEngelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 20 dager
3 014,-
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