Marketing without Advertising
Av Emilio Morales, Joseph Scarpaci, 2016.Del av serien Routledge Advances in Management and Business Studies.
Brand Preference and Consumer Choice in Cuba
How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Marketing without Advertising
Av Emilio Morales, Joseph Scarpaci, 2016.Del av serien Routledge Advances in Management and Business Studies.
Brand Preference and Consumer Choice in Cuba
How do Cubans have such a wide range of knowledge on national and international brands without being exposed to modern mass communication strategies? This book explores consumer knowledge about international brands as well as Cuban joint venture operations.
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
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