This book addresses the pressing need for a comprehensive understanding of Organisational Identity (OI) as essential to building effective, viable, and credible organisations. Its purpose is to provide the reader with insight into OI from a theoretical and practical vantage point, using leading OI practices to assist organisations to become identity-directed and -guided.  The five primary contributions of the book are: an enriched conceptualization of OI grounded in a firm moral base; an OI framework that integrates systemic meta-theoretical thinking and practice; an analysis of OI from the vantage point of the New World of Work; a discussion of VICCAS World-related OI themes; and a perspective of OI that critically reflects from practice on OI theory.