Place Branding and Marketing from a Policy Perspective
Av Martial Pasquier, Vincent Mabillard, Renaud Vuignier, 2023.Del av serien Routledge Studies in Marketing.
Building Effective Strategies for Places
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Place Branding and Marketing from a Policy Perspective
Av Martial Pasquier, Vincent Mabillard, Renaud Vuignier, 2023.Del av serien Routledge Studies in Marketing.
Building Effective Strategies for Places
Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
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