Principles of Microeconomics by Richard Holden (University of New South Wales), Betsey Stevenson (University of Michigan), and Justin Wolfers (University of Michigan) emphasises that every decision is an economic decision. The authors’ focus on useful economics uses compelling explanations and real-life examples to help students develop and apply economic intuition to their everyday decisions.

This modern approach to Microeconomics integrates current developments in the discipline into the Principles curriculum, with emphasis on empirical data and behavioural economics, labour and personnel economics, industrial organisation, strategic decision making and information asymmetries.