Quantitative Research Methods in Consumer Psychology
Redigert av Paul Hackett, 2018.
Contemporary and Data Driven Approaches
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.
Quantitative Research Methods in Consumer Psychology
Redigert av Paul Hackett, 2018.
Contemporary and Data Driven Approaches
This new book addresses a range of approaches to consumer psychology research along with developments in quantitative consumer research. It focuses on new techniques and adaptations of traditional approaches.