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Relationship Marketing in Professional Services
Av Aino Halinen, 1996.Del av serien Routledge Advances in Management and Business Studies.
A Study of Agency-Client Dynamics in the Advertising Sector
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
InnbundetEngelsk
2 749,-
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 9 dager
Oppdag mer
Relationship Marketing in Professional Services
Av Aino Halinen, 1996.Del av serien Routledge Advances in Management and Business Studies.
A Study of Agency-Client Dynamics in the Advertising Sector
Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client.
Oppdag mer
2 749,-
InnbundetEngelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 9 dager
2 749,-
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