Rituals and Routines
Redigert av Julie Tinson, Pete Nuttall, 2024.Del av serien Key Issues in Marketing Management.
Reflecting Change, Redefining Meaning, Recasting Scope
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Språk: Engelsk
Rituals and Routines
Redigert av Julie Tinson, Pete Nuttall, 2024.Del av serien Key Issues in Marketing Management.
Reflecting Change, Redefining Meaning, Recasting Scope
This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
Språk: Engelsk
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