This book offers a practical perspective on the potentials of big data technology and explains both the technical and operational contexts, while never losing sight of the challenges big data poses to small and mid-sized firms. It places special emphasis on transferability to day-to-day operations.
This book offers a practical perspective on the potentials of big data technology and explains both the technical and operational contexts, while never losing sight of the challenges big data poses to small and mid-sized firms. It places special emphasis on transferability to day-to-day operations.