Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social media communication. Using academic research, alongside her 25 years of fashion marketing experience, Bendoni offers a clear picture of the changing narrative of storytelling, social confirmation, digital nesting and how to use data to shape a brand’s online presence.

With practical and critical thinking activities to hone your skills into professional practice, this is the ultimate guide to social marketing, promotion, SEO, branding and communication.

Featured topics

- Rules of Digital Storytelling

- Rethinking Gamification

- Strategic Digital Marketing

- The Role of Citizen Journalists

- The Social Media Looking Glass

- World of Influencer Marketing

- Visual Consumption Economy

- Global Perspective of Social Media