First edited volume to directly tackle the intersection of sustainability and luxury in tourism and hospitality. This book explores the concept of sustainable luxury in the context of tourism and hospitality. It reimagines luxury in tourism and hospitality through a sustainability lens, showing how sustainability and luxury can co-exist and reinforce each other. The volume highlights emerging theoretical frameworks and empirical case studies from diverse global contexts and focuses on topics such as authenticity, ethics, cultural sustainability, transformation and regeneration. The chapters offer insights into shifting consumer expectations, sustainable business practices and future imaginaries for luxury services. It serves as a valuable resource for researchers, students and policymakers seeking new paradigms and theoretical lenses, as well as practical solutions for integrating sustainability into luxury tourism and hospitality.