There is a growing body of research suggesting that wellbeing and environmental sustainability have little or no interplay or relationship, with some viewing them as often conflicting goals. This book addresses this misconception by highlighting a range of social factors that influence wellbeing challenges. It uniquely advances the traditional emphasis on economic growth by shedding light on the need for the development of pro-social attitudes and behaviours that are essential for achieving more harmonious coexistence with nature. The nascent discoveries from this emerging discipline are already exerting influence on economics, psychology, healthcare, urban planning, and the methodologies employed by national statistical agencies that inform policy decisions. The editors advance reader’s understanding of these complex issues by bringing together critical perspectives that explore best practices of utilising digital transformation as a catalyst, rather than an obstacle, for constructing an environmentally sustainable and socially equitable Global South in alignment with the UN Sustainable Development Goals (SDGs), with the expertise of 30 leading scholars to provide an up-to-date coverage of sustainability and wellbeing issues confronting the Global South, providing potential solutions. The International Studies in Small Business and Entrepreneurship Research series opens a new chapter, as it seeks to advance discussions that consolidate conventional knowledge. The purpose of this initiative is to invite new reflections on the nature of entrepreneurship and small business across contexts. The collections in this series aim to improve the theoretical rigour and practical relevance of the field. The emphasis is to advance contemporary contributions that matter for small business and entrepreneurship, directing us to underexplored and under-theorised contexts.