Chapter 1. Introduction - What goes wrong in our understanding of the strategy concept?.- Chapter 2. Why are there over 90 definitions of the strategy concept?.- Chapter 3. Fundamental Elements of the Strategy Concept.- Chapter 4. What is an Organizational Strategic Decision?.- Chapter 5. Tactics and the Three Elements of Strategy.- Chapter 6. Firm Strategies and Their Three Elements.- Chapter 7. Strategic Decision Biases and Decision Making Principles.- Chapter 8. Knowing Yourself and Knowing the Others.- Chapter 9. Strategic Evaluation Based on Three Elements.- Chapter 10. Implications for Future Research.