Pensum -10%
Hopp til hovedinnholdet
The Routledge Companion to Coopetition Strategies
Redigert av Anne-Sophie Fernandez, Frédéric Le Roy, Paul Chiambaretto, Wojciech Czakon, 2023.Del av serien Routledge Companions in Business, Management and Marketing.
As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.
This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world’s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.
This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.
Språk: Engelsk
669,-
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
The Routledge Companion to Coopetition Strategies
Redigert av Anne-Sophie Fernandez, Frédéric Le Roy, Paul Chiambaretto, Wojciech Czakon, 2023.Del av serien Routledge Companions in Business, Management and Marketing.
As more and more strategic alliances are forged between competitors, a dedicated word has been coined to described this strategy: coopetition. Coopetition strategy research began in the early 1990s and has been steadily increasing; yet, a global overview of the field has been lacking.
This reference volume is the first to provide a comprehensive international survey of coopetition research. Organized thematically and written by the world’s most-cited researchers in the field, it views the topic through the lens of a variety of disciplines including innovation, strategic management, operations management, and marketing.
This reference book is the definitive resource for researchers looking to understand the field of coopetition throughout business and management.
669,-
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
669,-
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
