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Total Revenue Management (TRM)
Av Marc Helmold, 2020.Del av serien Management for Professionals.
Case Studies, Best Practices and Industry Insights
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
Språk: Engelsk
Normalpris: 949,-
854,-
Spar 95,-
Laveste pris siste 30 dager: 928,-
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 20 dager
Total Revenue Management (TRM)
Av Marc Helmold, 2020.Del av serien Management for Professionals.
Case Studies, Best Practices and Industry Insights
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
Normalpris: 949,-
854,-
Spar 95,-
Laveste pris siste 30 dager: 928,-
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 20 dager
854,-
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