The continuing growth of the World Wide Web has revolutionized modern life. From changing how humans interact at a social level, conduct business, consume media, purchase products and so much more, it has become a vital but complex part of our daily lives. This new edition demonstrates how to adapt and apply the five core traditional evaluation criteria—authority, accuracy, objectivity, currency, and coverage—to the modern-day Web environment, as well as to its everchanging future. This book investigates key issues that users and creators of Web resources need to know regarding reliable and useful information on the Internet. Web Wisdom: How to Evaluate and Create Information Quality on the Web contains information on copyright and other important issues associated with Web authoring, social media, computer-generated text, and more. Written in a straightforward and accessible format, this fourth edition provides critical evaluation techniques and tools to enhance Web-based research and the creation of high-quality content. Brand new coverage of Web content created via artificial intelligence (AI) chatbots, such as ChatGPT and similar tools, is included. The rapid growth of AI-generated content requires the development of appropriate evaluation instruments to help users determine the informational quality of the content. With the content refocused to reflect the changing nature of modern-day websites, this new edition encourages the reader to become a savvier Web user, especially given the growing complexity of Web-based information. This title will appeal to students and professionals of human–computer interaction, human factors, software engineering, Web development, and computer design. Its appeal will extend to those in the fields of social media, AI, website design and app development.