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What Great Brands Do

  • Innbundet

  • 2014

  • Engelsk

The Seven Brand-Building Principles that Separate the Best from the Rest

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader.

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