Don?t try to be interesting. That?s a fool?s errand. Do interesting instead. Make the world light up by paying attention.

In this book, writer and strategist Russell Davies has rounded up a bunch of interesting people to help you:

• Notice more ? practise paying attention and everything gets more interesting
• Collect more ? gather together what you?ve noticed, new ideas pop out 
• Share more ? get good at sharing it all and more magic arrives.

You?ll turn the things you notice into a compost of creativity ? slow hunches, spark files, scrapbooks and moodboards. It?s where unexpected elements collide to form new ideas. Then you?ll share those ideas. And you?ll learn something about yourself ? your passions and interests. Your life and work will become more creative, fulfilling and fun.

Interesting isn?t a personality, it?s a decision. Don?t hunt for diamonds. Get fascinated by pebbles.