‘Burgis shows you how to be authentically yourself’ – Kim Scott, bestselling author of Radical Candor‘A compelling exploration of how to develop a healthier sense of self . . . timely and much-needed’ – Anne-Laure Le Cunff, neuroscientist and author of Tiny ExperimentsIt’s not hard to find your tribe. The real challenge today is not losing yourself within one. We are living in an era of crisis where becoming a whole person means navigating constant external pressure. Some of us dissolve into group identities, while others withdraw into temporary and sometimes dangerous online collectives. Both are symptoms of the same problem: a fragmented sense of self in an age of mass influence. The One and the Ninety-Nine is your essential roadmap to forging a stable, authentic identity in the face of coercion and conformity. Through compelling and original insights, author Luke Burgis dives into philosophy, psychology and personal experience, offering a clear guide for engaging with chaotic modern society both in our personal and working lives. Discover how to build a values-driven life of meaning, not one dictated by external expectations, and thrive in the space between the one and the many. Burgis offers us a powerful call to action, and a guide to:- Rejecting passive conformity. - Rediscovering the depth of your personality. - Choosing a life that is both truly personal and deeply connected. Live freely, and comfortably. Be the One, not the Ninety-Nine. ‘A guide to living with virtue in the hardest circumstances, and finding deep joy’ – Arthur C. Brooks, Harvard professor and No. 1 New York Times bestselling author‘Social contagion is the most important phenomenon of our time. The One and the Ninety-Nine is the place to go to learn about it’ – Tyler Cowen, author of The Complacent Class