Business to Business Marketing Management
Av Alan Zimmerman, Nektarios Tzempelikos, Jim Blythe, 2026.
A Global Perspective
Leveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.
Comprehensive and readable, it is ideal for advanced undergraduate and postgraduate students.
Språk: Engelsk
Business to Business Marketing Management
Av Alan Zimmerman, Nektarios Tzempelikos, Jim Blythe, 2026.
A Global Perspective
Leveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today.
Comprehensive and readable, it is ideal for advanced undergraduate and postgraduate students.
Språk: Engelsk
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
