Corporate Cancel Culture and Brand Boycotts
Redigert av Angeline Close Scheinbaum, 2024.
The Dark Side of Social Media for Brands
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term "corporate cancel culture" highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.
Språk: Engelsk
Corporate Cancel Culture and Brand Boycotts
Redigert av Angeline Close Scheinbaum, 2024.
The Dark Side of Social Media for Brands
This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term "corporate cancel culture" highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.
Språk: Engelsk
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