Entrepreneurial Finance, Crowdfunding, and Language
Av Francesca Capo, Francesca Di Pietro, 2023.Del av serien Routledge Studies in Entrepreneurship and Small Business.
From Social to Financial Support
Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs' social support and legitimation as well as access to external resources.
Språk: Engelsk
Entrepreneurial Finance, Crowdfunding, and Language
Av Francesca Capo, Francesca Di Pietro, 2023.Del av serien Routledge Studies in Entrepreneurship and Small Business.
From Social to Financial Support
Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs' social support and legitimation as well as access to external resources.
Språk: Engelsk
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