This comprehensive volume is the first of its kind which serves as a textbook for long duration business analytics courses and as a perfect guide to the practitioner. This is an edited volume. The chapters are written by experts from the Indian School of Business, top US universities and industry. Every chapter has a business orientation. Typically, each chapter begins with business problems that are transformed into data questions; methodology is developed to solve the data question. Data analysis is done using widely used software, the output and results are clearly explained at each stage of development. Finally, the solution is transformed into a business solution. The editors have taken extreme care to ensure continuity across the chapters.

The book has three parts: A) Methodology, B) Applications and C) Case Studies. In part A, the methodology is developed in detail. In part B, these methodologies are applied to solve business problems in various verticals. Part C contains case studies illustrating applications in a single instance. There is an appendix that develops the pre-requisites for the main text.