Exploring Commercial, Social, and Digital Innovation from the Customer Perspective
Redigert av Line Lervik-Olsen, Tor W. Andreassen, Seidali Kurtmollaiev, 2026.Del av serien Routledge Studies in Innovation, Organizations and Technology.
This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.
Språk: Engelsk
Exploring Commercial, Social, and Digital Innovation from the Customer Perspective
Redigert av Line Lervik-Olsen, Tor W. Andreassen, Seidali Kurtmollaiev, 2026.Del av serien Routledge Studies in Innovation, Organizations and Technology.
This book challenges the traditional narrative of centering innovation around the firm, advocating instead for a customer-centric approach. It will be a valuable resource for scholars of innovation management, strategic management and marketing.
Språk: Engelsk
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