The Dynamics of Green Innovation in B2B Industries
Av Friederike Esther Rhein, 2020.Del av serien Forschungs-/Entwicklungs-/Innovations-Management.
A Systems Approach to Explain the Diffusion of Bioplastics
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.
Språk: Engelsk
Oppdag mer
The Dynamics of Green Innovation in B2B Industries
Av Friederike Esther Rhein, 2020.Del av serien Forschungs-/Entwicklungs-/Innovations-Management.
A Systems Approach to Explain the Diffusion of Bioplastics
In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an experimental vignette technique is applied to further study relevant factors in the micro (firm) level adoption process. Integrating the empirical findings, the diffusion model is developed and simulated at the macro (industry) level using a System Dynamics (SD) approach. Results explain the underlying dynamics and critical conditions for adoption to become self-sustaining.
Oppdag mer
Språk: Engelsk
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
