Culture dictates our conduct based on the value system that it promotes. Culture makes us who we are and has direct impact on how we behave because it defines, promotes and values conducts which we are all keen to pursue. The marks of today's prevailing culture should be viewed as an unprecedented threat faced by mankind because of the structured persuasion tools innate to the system and create limitless possibilities of realities that enable man to reject traditions and move from one vanguard to another in pursue of something that is not real. Culture can be designed by those that control the institutions of the society, taking the individual away from the collective sense of belonging to a community. On the one side this creates an anomic state of public mind and on the other side it creates fragmented communities that lead to disintegrated service of government and decision-making.

The Knowledge of Culture and the Culture of Knowledge explores the construct of information and information culture and its relationship to the prevailing culture. The author provides an analysis of the relationship of media to the core constructs in the book by explaining why they have been put together to form one single idea. The book focuses on a case study of how media is used to construct realities as it is in the case of economic crisis in order to draw implications for society as a whole.