The Role of Smart Technologies in Decision Making
Redigert av Eleonora Pantano, Francesca Serravalle, 2022.Del av serien Key Issues in Marketing Management.
Developing, Supporting and Training Smart Consumers
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
Språk: Engelsk
The Role of Smart Technologies in Decision Making
Redigert av Eleonora Pantano, Francesca Serravalle, 2022.Del av serien Key Issues in Marketing Management.
Developing, Supporting and Training Smart Consumers
This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.
Språk: Engelsk
Ved å fullføre kjøpet aksepterer du kjøpsvilkårene.
