Time-Aware Conversion Prediction for E-Commerce
Av Aoying Zhou, Xiaoling Wang, Wendi Ji, 2018.Del av serien East China Normal University Scientific Reports.
This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
Språk: Engelsk
Time-Aware Conversion Prediction for E-Commerce
Av Aoying Zhou, Xiaoling Wang, Wendi Ji, 2018.Del av serien East China Normal University Scientific Reports.
This unique compendium provides a novel research on how time influences the conversions of advertising and product recommendation in E-commerce. It proposes time-aware conversion prediction models to solve the problem — what products should be recommended for a given period to maximize conversion? The volume also presents a series of researches on how to build data-driven attribution models to allocate the time-sensitive contribution of advertisements to the conversion. This must-have reference text will be invaluable for researchers, professionals, academics and graduate students keen in databases and artificial intelligence.
Språk: Engelsk
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