The target audience for this book is people who are looking to read something special and be inspired to be better humans. While geared toward young children (0-10) and the parents of young children it is also a book for the masses and spans age groups, gender, geographical, racial, and religious boundaries. I would say 0-1000. The book conveys, in pictures and simple yet beautiful language, all the ways one can be thankful, and all the different things in life to be thankful for. A perfect holiday gift.