An interactive pop-up book that inspires hands-on learning with the help of magical mermaid friends! Tactile elements and delightful imagery will encourage the development of motor skills and early learning.

Bold, brightly coloured pictures, lift-the-flap pages and entertaining rhymes, Pop up Peekaboo: Mermaid provides lots of opportunities for parent-and-child interaction and hours of enchanting underwater mermaid fun. Journey through the ocean and find all the magical mermaid friends getting ready to go to the Mermaid Queen's birthday ball!

Babies and toddlers will love lifting the big flaps to find five peekaboo surprises pop up from the pages: Rainbow Raya beneath some shells, Musical Millie behind the coral playing her golden lyre, Cupcake Cory among the sea plants with the Queen's birthday cake, Dancing Dara behind a sea cave, and of course the Mermaid Queen. Vocabulary about mermaids, fish and various sea creatures are carefully woven throughout, making this board book a fun and easy story about sparkly mermaids.

Inside the pages of this adventure pop-up book, you'll find:

- Hands-on play that builds confident book skills.

- Look-and-find peekaboo games that reward curiosity.

- Rhythmic, read-aloud text that aids language development.

- Rounded edges and chunky board book pages, protecting babies and their growing teeth!

This pop-up book has been designed as an all-round activity learning experience, to get the most out of story time. Read aloud the lively rhymes that create the amusing story for your kids to follow, and play a guessing game of who is behind the flap! The rhymes and the easy-to-read text help little ones remember the new words they are learning for early language development.

This interactive book for 2-year-olds helps teach young children object permanence, which is an important step in childhood development. Turning the pages and moving the pop-ups helps toddlers learn motor control for improved dexterity.

Complete the Pop-Up book series!

Surprise! The peekaboo fun doesn't stop here! Your little one will enjoy hours of hide-and-seek surprises with the My Pop-Up series. Find your farmyard friends with Pop-Up Peekaboo! Farm, search the oceans in Pop-Up Peekaboo! Under the Sea and travel back in time to find dinosaurs in Pop-up Peekaboo! Baby Dinosaur and more!