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Advances in Digital Marketing and eCommerce
Redigert av Francisco J. Martínez-López, 2023.Del av serien Springer Proceedings in Business and Economics.
Fourth International Conference, 2023
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
InnbundetEngelsk
Normalpris: 2 699,-
2 429,-
Spar 270,-
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 20 dager
Advances in Digital Marketing and eCommerce
Redigert av Francisco J. Martínez-López, 2023.Del av serien Springer Proceedings in Business and Economics.
Fourth International Conference, 2023
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
Normalpris: 2 699,-
2 429,-
Spar 270,-
InnbundetEngelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 20 dager
2 429,-
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