Artificial Intelligence (AI) in Tourism, Hospitality and Event: Revolutionising Experiences provides in-depth insights, practical examples, and best practices tailored specifically for professionals and academics in the fields of tourism, hospitality and events. It goes beyond theoretical concepts and to explore the real-world implementation of AI technologies, highlighting their potential impact and benefits within the industry. This industry-specific focus makes it a valuable resource that explains and harnesses the power of AI in the context of tourism and hospitality. •A comprehensive resource that combines theoretical knowledge with practical relevance. •Covers a vast overview of AI applications, encompassing various subtopics such as personalized recommendations, chatbots, revenue management, and destination management. •Includes dedicated sections with real-world case studies showcasing successful AI implementations in the industry. •Analyses the lessons learned from AI-driven projects and identifies best practices and strategies that can be adopted in the industry. •Offers practical recommendations for and from industry professionals on harnessing the power of AI in their businesses. With an experienced team of contributors from both academia and industry, each chapter is written in a user friendly style with pedagogic features such as chapter objectives, vignettes and real life case studies and summaries.