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Consumer Behaviour and Digital Transformation
Av Ayantunji Gbadamosi, 2024.Del av serien Business and Digital Transformation.
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
PocketEngelsk
669,-
Ikke tilgjengelig for Klikk&Hent
Utsolgt på nettlager
Consumer Behaviour and Digital Transformation
Av Ayantunji Gbadamosi, 2024.Del av serien Business and Digital Transformation.
This textbook explores how technological developments and emerging technologies impact on, and engage with, consumer behaviour and decision-making globally. The book will enable readers to develop a coherent understanding of the basic underpinnings of consumer behaviour as they relate to individual and group-oriented consumption decisions.
669,-
PocketEngelsk
Ikke tilgjengelig for Klikk&Hent
Utsolgt på nettlager
