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Collaboration in the Digital Age
Kai Riemer, Stefan Schellhammer og 1 annen
PocketEngelsk
Del av serien Progress in IS
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Data-driven Retailing
Av Louis-Philippe Kerkhove, 2022.Del av serien Management for Professionals.
A Non-technical Practitioners' Guide
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
Språk: Engelsk
Normalpris: 649,-
584,-
Spar 65,-
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 20 dager
Data-driven Retailing
Av Louis-Philippe Kerkhove, 2022.Del av serien Management for Professionals.
A Non-technical Practitioners' Guide
This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.
Normalpris: 649,-
584,-
Spar 65,-
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 20 dager
584,-
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