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Understanding Service Consumers
Jochen Wirtz
PocketEngelsk
Del av serien Winning In Service Markets Series
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Online Consumer Behavior
Redigert av Angeline Close Scheinbaum, 2012.Del av serien Marketing and Consumer Psychology Series.
Theory and Research in Social Media, Advertising and E-tail
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Språk: Engelsk
1 799,-
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
Oppdag mer
Online Consumer Behavior
Redigert av Angeline Close Scheinbaum, 2012.Del av serien Marketing and Consumer Psychology Series.
Theory and Research in Social Media, Advertising and E-tail
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Oppdag mer
1 799,-
Språk: Engelsk
Ikke tilgjengelig for Klikk&Hent
Midlertidig tomt på lager
Bestillingsvare. Forventes sendt om ca 10 dager
1 799,-
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