This book provides theoretically grounded, real-world advice for students beginning to learn how to conduct qualitative research. Drawing on the Erin Horvat's extensive experience teaching qualitative methods, the text uses students' questions and concerns as an organisational framework. Unlike many textbooks, this one provides students with an inside view into the most common dilemmas and challenges they will face as they start doing research. This easy-to-use book addresses the key phases of any ethnographic project from beginning a project and defining its aims, to data collection, analysis, writing, and reporting results. While designed specifically for beginners, seasoned qualitative researchers will find useful insights, helpful tips, and new ways of thinking about qualitative research.